Yes, media training can prepare you for interviews that are promotional or confrontational. But they should do so much more than that.

It’s about turning organizational values into clear, accessible language that resonates with communities, funders and the media.

Whether it’s community meetings, press interviews or council presentations, we want you show up with presence, clarity and a sense of calm.

Together, we’ll translate complex issues – housing, service delivery, council policy – into simple, compelling messages that resonate with people.

Our media training starts at the foundations, helping you build a message home you can rely on in any situation: Answer any question, always be aligned with your values.

Let’s strengthen your message and elevate your mission.

Packages

1. Online Coaching (1:1)

Focused, personalized preparation for leaders who need to get interview‑ready fast.

Starting at $650

What’s included:

• 90‑minute one‑on‑one coaching session
• Pre‑session questionnaire to identify risks, goals, and key messages
• Custom “message home” framework
• Practice interview with real‑time coaching
• Techniques for staying calm, concise, and in control
• Session recording for review
• Optional add‑on: review of statements or talking points

Best for Executives, spokespeople, and subject‑matter experts preparing for a specific interview or announcement.

Outcome A confident, polished spokesperson who can deliver clear, compelling messages under pressure.

2. Online Media Training (Small Team)

A collaborative, skills‑building workshop for teams who need shared confidence and alignment.

$2,500 (up to eight participants)

What’s included:

• Half‑day virtual workshop (2.5–3 hours)
• Foundations of modern media dynamics
• How to build a message home that works in any situation
• Dos and don’ts for interviews, scrums, and tough questions
• Group practice interviews with coaching
• Crisis‑ready messaging techniques
• Optional add‑on: tailored scenarios for your organization

Best for Communications teams, nonprofit leaders, municipal staff, and project teams who need consistent messaging and shared skills.

Outcome A team that speaks with clarity, confidence, and alignment — even when the pressure is on.

3. In‑Person Media Training (Full Day)

Immersive, hands‑on training for organizations that want depth, realism, and on‑camera practice.

$4,500 + travel (full day, up to 10 participants)

What’s included:

• Full‑day onsite training (six hours)
• Customized agenda based on your organization’s needs
• Message development workshop
• On‑camera interview practice with playback and coaching
• Crisis communication scenarios
• Techniques for staying composed during hostile or emotional interviews
• Optional integration with your existing crisis plan

Best for Leadership teams, boards, emergency response groups, and organizations with public‑facing responsibilities.

Outcome A fully prepared team that can manage media attention with confidence, clarity, and credibility.

• We want to tell your story, so if the above options don’t work for you then we can customize a package for you. And non-profits are eligible for discount.

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